Media Blog Forum 3

Topic 1

• I found this ad for First Aid Shot therapy that is evidently a product geared towards people from the ages of 21-35. It is supposed to help with hangovers and even some moderate pain. It's page explains itself as a tylenol type of brand that comes in liquid form. They use their twitter solely for marketing the product and are currently making a splash by advertising that this will be able to keep you from calling in the day after the superbowl if your team loses and you overdo it with the drinking. 
• I think it's pretty hilarious but it seems like they are taking it pretty seriously from what I see on their twitter account and website. To me, it's a pretty brilliant way of promoting a smaller brand by using that strange petition that has been going around the internet asking to make the monday after the Super Bowl a national holiday due to it being one of the largest sick call days in America.

Topic 2

The Good: Old Spice| Whale | Smell Legendary

1. A typical Old Spice ad. A man standing on a whale with sunglasses that begins hitting tennis balls out of it's blow hole while a camera crew takes footage and roots him on. All while he's giving a completely awesome and nonsensical speech about nothing. "Is there a limit to how much living I can live with my life?" 
2. It's target audience is of 18-34 year olds. I checked the old spice website to get this info.
3. It uses the association principle saying you can be as cool as the dude on the whale while having the biggest, fattest tongue in its cheek.
4. The ad basically just aims to make you laugh which in turn will help you remember it. It's ingenious and they've been coming up with some of the best advertisements since the Super Bowl back in 2010. Old spice used to be considered a middle-aged/elderly deodorant brand but have since changed up the marketing style and obliterated competitor Axe in the process. Old Spice creates subtle master pieces of advertising while Axe made generic forgettable ads and that's why Old Spice has been more successful recently. It's truly remarkable how much a good advertising team can make or break a product.

The Bad: Chevy More Awards

1. "Real People. Not Actors," says this ad. Okay, then why does this ad just seem like a bunch of people got told they'd be on a commercial so long as they go into Chevy HQ and make generic comments about how awesome Chevy is. The whole point of the ad is to say how Chevy has won more awards than any other car brand and has been winning more awards for several years now. You'd think they'd want to make a statement about their consistency and longevity. Yet the quote they go with at the end is "Chevy, stepping up their game!" If they have been doing this for years, why would they need to "Step up their game?" This isn't helped by the fact that I've seen these types of Chevy ads what feels like at least 100 times on Sundays when I watch football. 
2. Chevy is marketing towards mid 20's to middle aged adults. I can tell this by the people they choose to bring into their "Real People. Not Actors." advertisements.
3. It uses the plain folks approach. I know this because it says "Real People. Not actors" at the beginning of the ad. 
4. This approach doesn't really work though because the people aren't saying things real people would say. It's a bunch of really obvious, generic statements so Chevy can self congratulate itself. People will say literally anything to get on TV or commercials so the fact that those are real people does not convince me they are being genuine. There is no real substance or creativity or anything worth remembering about these ads, only annoyance and a reason to use the mute button on my TV remote.